Quantitative research

Quantitative Research
Quantitative research is finding out information by asking closed specific questions which normally result in getting statics or number's as the result. The researcher analyses the data and statics, this is normally suited for finding out questions such as who, where, what etc.Finding out information like that can help an media industry find out if its more female or male who are buying there games. Quantitative research can use both secondary and primary methods.


Here's an good example of quantitative research

http://www.iabuk.net/blog/10-uk-video-game-audience-stats

This is an video game stats, this shows that 51% of men and only 49% of women play video games and that seven out of ten 16-65 year old game players regularly use a gaming device at least 3 times a week. Information like this is useful for game publishers and developers because it helps them understand who uses their game and how much they use it etc. This will help them have a better understanding on who their target is or who else they might want to start targeting for. For example the game design company might think that they also want women to become more interested in playing their games to bring their gaming stats even up higher, they can do this by doing groups with the female and see what they would be interested in playing as well.

Quantitative research is important to the media industry an depend on it in different ways for example the media industry uses it to compare rating/viewing figure's against other competitive views, shows and programs so the media industry will be able to know whether the viewers liked or hated a new show by having a look at the channels views and see if the channels views goes down or up while the new TV program is on.  Another use of using quantitative research has for media industry is that it allows them to see if people liked a 'new concept' being introduced to the show. Doing this research allows the media industry to have a bigger understand on which shows their audience like, this will help the media industry to class their audiences into 'classes' this is beneficial because this will allow the media to have a wider idea on who is watching and what their interested in. For example if the media industry puts Jeremy Kyle on their show and their views goes it, this will prove that their audience is interested in watching Jeremy Kyle which is for the lower class (group E) who also like watching Eastenders, coronation street, hollyoaks etc.