Summery

In my research i have discovered that there are many different ways to research whether its primary, Secondary, Quantitative or qualitative. Each type has their advantage, disadvantages an differences. For example in primary research they find the information them self this is an advantage because  numerous questions can be asked providing more flexibility an disadvantage is that it will take longer time however with secondary research it is much quicker to find the information but the information could be false on certain websites.

In my opinion media industry are better off using Primary research, Even though it might take much longer to process than secondary research is allows the media industries to do their own research and statistics.